Problems are continuing to pile up for Bud Light.
The embattled beer brand may have stumbled into its biggest disaster yet.
And a beer industry insider issued one dire warning that sent Bud Light into panic mode.
Bud Light is in the middle of one of the biggest brand implosions in history.
The backlash is still building after the beer brand insulted its core customers with a woke partnership with transgender influencer Dylan Mulvaney.
Sales of Bud Light have dropped by double-digits for a sixth consecutive week as the boycott continues to gain steam.
Bud Light sales are down by double digits in every region of the country except for Las Vegas.
“Six consecutive weeks of double-digit declines are starting to look like a trend to me,” beer industry consultant Bump Williams said.
Investor’s Business Daily found that Anheuser-Busch InBev, Bud Light’s parent company, lost $15.7 Billion in market value since the Mulvaney fiasco began.
Bud Light’s downward trend shows no sign of slowing down, and even more pain could be on the way according to one industry expert.
Even though the boycott against Bud Light began with conservatives, the brand has become so toxic that it has alienated a wider customer base.
Beer Business Daily editor and publisher Harry Schuhmacher said the controversy surrounding Bud Light has turned off consumers who don’t want to be drawn into the culture wars.
“Most people don’t care about this issue and don’t want to get roped into a conversation,” Schuhmacher said. “Therefore, they’re not going to buy the beer.”
With a plethora of beer options available, customers are just choosing another brand.
The conservative backlash against Bud Light has made the brand so toxic that everyone else is snubbing the brand to avoid the controversy.
The damage from Bud Light’s woke controversy is causing Wall Street to sound the alarm to investors.
Analysts at JPMorgan Chase said that even if the brand’s declining sales begin to stabilize, the company is still in big trouble.
“We believe there is a subset [of] American consumers who will not drink Bud Light for the foreseeable future,” a note from JPMorgan read.
The backlash against Bud Light became the most successful conservative boycott in ages.
“Nobody imagined it would go on this long,” Schuhmacher said. “It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the industry. It’s a real shock.”
Bud Light is also facing boycotts from LGBTQ+ groups that are upset at the company for not defending Mulvaney.
Bud Light destroyed its brand and turned off a broad group of customers by entering the culture wars with the Dylan Mulvaney partnership
Patriot Political will keep you up-to-date on any developments to this ongoing story.