Outrage and boycotts have ensued following Bud Light’s partnership with transgender activist Dylan Mulvaney.
Beer drinkers across the nation are putting down their Bud Lights in favor of other beers that don’t try to indoctrinate them with leftist nonsense.
And Bud Light executives are furious after this country star made one bold move.
Bud Light stepped on a hornets’ nest with their latest woke initiative
In years past, Bud Light has rolled out a number of partnerships featuring sports team logos and patriotic symbols on their cans.
These days are long gone.
Instead, Bud Light is choosing to feature gay and transgender symbols on their cans.
Following the mass shooting in Nashville and several other attacks by transgender activists, the blowback has been intense.
Country music star John Rich of Big and Rich announced he is no longer selling Bud Light at his bars.
On Tucker Carlson’s show, John Rich said “I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there.”
“But in the past several days you’ve been hard-pressed to find anyone ordering one,” he added. “So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here. At the end of the day, that’s capitalism. That’s how it works.”
Other country stars like Travis Tritt have made similar moves against the popular beer brand.
Bud Light is an American symbol and is one of America’s most popular beers.
However, Bud Light’s Vice President was not satisfied with the brand’s image.
Alissa Gordon Heinerscheid, Vice President of Marketing for Bud Light, said that “we had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,‘” she added.
Bud Light’s woke makeover is hurting them in more ways than one
Whenever a large company or organization goes “woke,” they suffer a swift backlash.
The parent company of Bud Light, AB InBev, is seeing a dip in their stocks and a reduced amount of sales.
Customers across the nation are fed up with their favorite products going woke, and corporations are learning this the hard way.
The more Bud Light and other corporations play these woke games, the more lasting damage they do to their brands.
Patriot Political will keep you up-to-date on any developments to this ongoing story.