The hits keep on coming for Bud Light.
Americans boycotting Bud Light are sending a massive message.
And Bud Light suffered a major defeat that no one saw coming.
Bud Light’s decision to market transgenderism to young people through a marketing partnership with Dylan Mulvaney – a biological male who dresses and acts like a 10-year-old girl – destroyed the brand’s popularity with the public and its sales.
A new poll by YouGuv found that Bud Light is no longer one of the ten most popular beer brands with the public, thanks to the backlash against the Mulvaney deal.
“In the second quarter of 2022, 42 percent of Americans ‘liked’ Bud Light, according to YouGov, putting it on a par with Corona Extra, Dos Equis, and Coors Light. The Bud Light figure remained the same during the second quarter of 2023, but as other beers saw their approval rise, its relative approval fell into a tie with Pabst Blue Ribbon, Miller Genuine Draft, and Miller Light,” Newsweek reported.
“For its survey, YouGov polled a nationally representative sample of 1,468 Americans during the second quarter of 2023, which runs from April to the end of June. It found that Guinness, Corona, and Heineken were the three most liked beers of 2023, with approval from 58 percent, 53 percent, and 51 percent of Americans, respectively,” Newsweek added.
The drop in popularity in public perception was matched by a drop in sales.
Thanks to the boycott, Bud Light sales plummeted 23 percent by the end of May and Modelo displaced Bud Light as the number-one beer in America.
“In the four weeks ending May 28, 2023, Bud Light sales were $297 million, a 22.8 percent fall from the same period in 2022, according to Circana/IRI data figures obtained by Newsweek. This meant that Modelo Especial, which sold $333 million during those four weeks in 2023, was able to announce it had dethroned Bud Light as the ‘number one’ beer in America,” Newsweek also reported.
There is a saying that gained popularity in recent years, which is “go woke and go broke.”
Leftists and woke corporate CEOs sneered at that saying.
But now Bud Light is watching it happen in real time, as regular Americans are putting their foot down and sending a clear message that they are fed up with woke corporations fighting the culture wars.
Patriot Political will keep you up-to-date on any developments to this ongoing story.