Elon Musk’s acquisition of Twitter has officially closed following a drama-filled transaction complete with court-ordered actions.
Despite his obvious business acumen, a lot of people have questioned Twitter’s value and whether he was making a poor decision.
But Elon Musk just revealed his real motivation behind buying Twitter.
Musk reaches out personally to tell people most of the rumors are wrong
There has been a lot of talk about Elon Musk’s purchase of the social media giant Twitter.
Some say that Musk made a terrible decision while others have called it the most important acquisition of modern history.
Now that the acquisition is complete, Musk is attempting to clear the air and let Twitter advertisers know what he sees as the future of his platform.
He tweeted a letter to advertisers because he “wanted to reach out personally to share [his] motivation in acquiring Twitter.”
Musk said he knows “there has been much speculation” around the purchase and what he thinks about advertising.
According to Musk, “Most of it has been wrong.”
He says he acquired Twitter because social media is “in great danger” of becoming “echo chambers”
The letter reads, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a health manner, without resorting to violence.”
Musk warned, “There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.”
He said that “in the relentless pursuit of clicks” actors in the traditional media have “fueled and catered to those polarized extremes . . .”
He said that though “they believe that is what brings in the money” the result is “the opportunity for dialogue is lost.”
In other words, they are dividing the country for profit.
Musk purchased Twitter out of “love” and vows to follow “the laws of the land”
This, Musk says, is the reason he bought Twitter.
He goes on to write, “I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love.”
“Twitter cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk acknowledged.
Going forward, he plans to follow “the laws of the land” and will ensure Twitter will be “warm and welcoming for all.”
Musk said that he wants a platform “where you can choose your desired experience according to your preferences” kind of like a video game or a movie with content for all audiences “from all ages to mature.”
Musk wants ads to “delight, entertain, and inform” not just spam
He went on to assure advertisers that he does believe in advertising and that “when done right, it can delight, entertain, and inform” audiences.
Musk promised to help advertisers by showing “Twitter users advertising that is as relevant as possible to their needs.”
He called irrelevant ads “spam” and referred to highly relevant ads as “content.”
Musk argued that “Twitter aspires to be the most respected advertising platform in the world” and hopes that it will “strengthen your brand and grow your enterprise.”
In the end, he thanked advertisers who have partnered with Twitter and urged everyone “Let us build something extraordinary together.”
Patriot Political will keep you up-to-date on any developments to this ongoing story.
