Americans have had enough of woke corporatism and they’re letting companies know.
Bud Light is reeling over an ill-fated partnership meant to appease the so-called “Social Justice Warriors.”
And now Nike is about to get the Bud Light treatment over this insane partnership.
Bud Light is paying the price
Anheuser-Busch has lost nearly $6 billion in the past two weeks.
The massive loss comes amid nationwide boycotts of Bud Light and other Anheuser-Busch beers after the company betrayed its customer base and partnered with arguably the most famous transgender in the world.
— Davy Jones (@itsNTBmedia) April 2, 2023
In a virtue signaling move to up the company’s social credit score with ESG investors like BlackRock and billionaires like socialist George Soros, Bud Light signed up Dylan Mulvaney – a gay 26-year-old man who identifies as a prepubescent girl – as a “spokeswoman” for the brew to celebrate his milestone of surpassing one full year of “girlhood.”
Mulvaney has received tens of thousands of dollars worth of cosmetic surgery to try and look like a young girl.
Mulvaney documented his so-called “girlhood journey” on social media.
But Anheuser-Busch is not the only big corporation in America to jump on Mulvaney’s glittered bandwagon.
Anheuser-Busch is not the only company facing a boycott
Instead of giving its endorsement dollars to a real woman, the women’s fashion brand Kate Spade is paying Mulvaney to model its clothes.
But the most ridiculous Mulvaney endorsement deal is with Nike.
Meet NIKE WOMEN’S Newest Ambassador…a biological man.
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63
— Oli London (@OliLondonTV) April 5, 2023
Nike Women hired Mulvaney to pitch the company’s line of sports bras to customers.
Since Mulvaney does not have breasts, the move is not sitting well with actual women.
Social media platforms – especially TikTok – are filled with posts from women of all walks of life who are boycotting Nike in creative ways.
— KidRock (@KidRock) April 4, 2023
Much like Kid Rock unofficially launched the boycott on Anheuser-Busch by blowing up cases of Bud Light with his machine gun, everyday women across the country are sending a message to Nike.
The burn bra challenge
For this boycott, no firearms are necessary.
Only a lighter is required.
Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok.
What ya'll think about this??#DylanMulvaney #Nike #ChatterBoxMama #Lovelytitv pic.twitter.com/3mcx7ydgiO
— lovelyti (@lovelyti) April 12, 2023
Real American women are posting videos of them burning their Nike sports bras and leggings.
The movement was started by TikTok user “chatterbox.mama,” who launched the “Burn Bra Challenge” early last week.
The woman, who describes herself as a “southern momma,” said she is “sick and tired” of Nike pushing women around.
“All you real women out there – we are in the fight of all fights,” the woman said to her more than 140,000 followers. “Since the 1960s, we have been fighting for the right to be women. Nike, you should be ashamed of yourself. You chose a little boy with no breasts and some junk in his pants to represent real women. Nike, I am done with you. I will never, ever buy a Nike product for as long as I live. And there are millions and millions and millions of women just like me. We are the queens, your consumers hit you where it hurts, and that’s right in your pocket. I challenge every real woman that is sick of this nonsense. It’s a great night to burn my Nike bras.”
Mulvaney’s partnership with Nike has been roundly criticized.
Olympian Caitlyn Jenner, former college swimming champion Riley Gaines, legendary British athlete Sharon Davies, and TV and podcast host Megyn Kelly have spoken out against Nike’s decision to partner with Mulvaney.