Selena Gomez just dropped a bombshell announcement that has cookie lovers across America reaching for their wallets.
The beloved singer and actress has been cooking up something special behind the scenes.
And Selena Gomez shocked Oreo fans with this surprising new cookie that nobody saw coming.
Selena creates a unique flavor inspired by her childhood
America’s favorite cookie brand Oreo announced today that they’re teaming up with multi-talented superstar Selena Gomez for a limited-edition cookie that brings a unique twist to the classic treat.
The new flavor isn’t your standard chocolate and vanilla combination. Gomez worked closely with Oreo to develop something deeply personal – a cookie inspired by horchata, the sweet cinnamon rice drink popular in Latin American culture.
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” Gomez said in the announcement. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
The Limited Edition Selena Gomez Oreo Cookies feature chocolate cinnamon-flavored wafers with two layers of creme – chocolate and cinnamon flavor on top of sweetened condensed milk flavor with cinnamon sugar inclusions.
Cookie collectors will be racing to stores for this special surprise
Hardcore Selenators (the name for Gomez’s devoted fanbase) will have another reason to snatch up these limited-edition cookies beyond the unique flavor.
Each cookie features one of six unique embossments designed with fans in mind, including one that spells out “Selenators.” But the real treasure hunt begins with a special collector’s cookie that appears in approximately every three packs.
This rare cookie features Selena’s actual signature – marking the first time in history that Oreo has put an autograph directly on one of their cookies.
Cookie collectors and Selena fans alike will undoubtedly be rushing to stores hoping to find this special autographed treat.
Oreo collaboration supports an important cause
This isn’t just a celebrity cash grab. The Oreo brand is making a donation to the Rare Impact Fund as part of this collaboration.
Gomez founded the Rare Impact Fund in 2020 to focus on increasing access to mental health services and education for young people around the world.
“Tapping into Selena’s world—her cultural roots, her loyal fan base, her musical journey— propels the OREO brand’s cultural relevance and playful personality to new heights,” said Michelle Deignan, Vice President of Oreo in the United States.
The collaboration represents a growing trend of brands working with celebrities who bring authentic personal stories and causes to their partnerships rather than just fame.
Get them while they last
Cookie enthusiasts won’t have to wait long to get their hands on these special treats. The Limited Edition Selena Gomez Oreo Cookies will be available for presale in the United States starting on June 2 at www.OREO.com/UnwrapTheCollab.
For those who prefer shopping the old-fashioned way, the cookies will begin arriving at retailers nationwide starting on June 9, 2025. But Oreo emphasized they’ll only be available for a limited time while supplies last.
The cookie packs will also be available in Canada, Brazil, Australia, and New Zealand, with international release dates varying slightly.
This isn’t the end of the collaboration either. According to Oreo’s announcement, they and Selena Gomez are planning to drop an “exclusive remix” in the future, though details remain scarce.
With Oreo selling over 20 billion cookies annually in the United States alone, this limited-edition release is likely to disappear quickly from store shelves as collectors and fans race to get their hands on the autographed treasures.
